About Us
Hi Friction started with a frustration that won't be new to you. The sense that more and more of what you read online wasn't written by anyone. That the feeds are louder, faster, and somehow emptier than they used to be.
We got tired of complaining about it and decided to do something instead.
The twist
Hi Friction was founded by a UX designer. Someone who spent years being taught the same rule everyone in the industry knows: remove friction. Make it fast, seamless, invisible. The best experience is the one the user barely notices.
This is us breaking that rule on purpose.
Because every platform that optimised purely for ease ended up flooded with bots, fake accounts, and content nobody actually wrote. They removed every barrier and everything got in. A small amount of honest friction in the right places turns out to be worth more than a frictionless experience that lets anything through.
What we believe
Social media was better when humans were posting. That's not nostalgia. It's a design problem worth solving.
The answer isn't more moderation, more AI, or more engagement metrics. It's verification that doesn't stop at signup. It's a network where every voice is guaranteed to belong to a real person. It's friction that means something.
Our mission
A world where the internet feels human again. Where you can scroll, connect, and have a conversation without wondering if there's a real person on the other side. Where the noise is gone and what's left is genuinely worth your time.
Who we are
Hi Friction is currently two people. A UX Designer and a Developer who built a social app together once already and see the state of the internet ever since.
We know how these products get built. We know the decisions that get made in the name of growth and engagement and scale. We're making different ones.
Say hello
The fastest way to reach us is hello@hifriction.com.
For advertising and partnerships, see Work With Us.
If you'd like to help build this, Join the Team.