Blog
Notes on bots, people, and why the internet doesn't have to feel like this.
Why Is the Internet Filled With Bots?
It didn't happen by accident. Here's the business model that broke social media and why nobody with the power to fix it ever did.
I've Spent 10 Years Removing Friction. Now I'm Putting It Back.
Every UX principle says remove friction. Here's why I spent a decade doing exactly that, and why building Hi Friction meant unlearning all of it.
How to Tell If You're Talking to a Bot
That instinct that something's off? It's usually right. Here's how to sharpen it, and why you shouldn't have to in the first place.
How to Spot Fake AI Video Content
Video used to be the gold standard for what was real. That's no longer true. Here's what to look for before you believe or share anything.
How Hi Friction Actually Keeps the Internet Human
Verification isn't a checkbox. Here's every layer we built, from liveness checks to humanity tokens, and why each one matters.
How Fake Is the Internet? And What Does a Real One Feel Like?
More than half of web traffic is now bots. Here's what that actually feels like to scroll through, and what a genuinely human feed could be.
Dead Internet Theory: Is the Internet Already Dead?
A theory that started on a fringe forum is looking more credible by the day. Here's what it is, why it resonates, and what the data actually says.